Core Values

Si hay algo importante en la vida son los valores que se tienen. Desde los que te inculcan, hasta los que definen las empresas, y cuando se tienen mucha suerte se alinean ambos tipos. Y en los casos en los que no se alinean, es mas importante aún tanto los valores que tienen las empresas como la forma de transmitirlos y de hacer que la gente los viva. En este sentido Robert Glazer publicó en su artículo semanal algunas ideas que me permito compartir al respecto y que considero fundamentales de acuerdo a la experiencia que tengo.

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… this transformation illustrates how crucial it is for core values to be specific and actionable, rather than abstract and ambiguos. Core Values should give leaders a vocabulary to reward desired behavior and challenge undesired actions.

If you only think of a company’s values when you see them in the office lobby or on the company website, then they aren’t values – they’re marketing slogans.

Great companies have clear distinct organizational core values with the following qualities:

• People know what they are without having to open a document.
• They go beyond obvious traits such as “honesty”, “integrity” and “teamwork”. Almost every company wants collaborative, honest people; Core Values should be distinct characteristics that describes your unique company culture to a tee.
• They represent the DNA of your best people.
• They are nonnegotiable principles for behavior in the business. Therefore, there us demonstrable accountability when they are violated.

Companies with effective core values keep them alive in the following ways:

• Leaders and employees mention the core values regularly in the normal course of business, especially when making decisions.
• The core values are used to hire, fire and promote. Therefore company might even have behavioral-based interview questions aligned with their values to easily screen for them in interviews.
• Awards or recognition are regularly given out to showcase behavior that aligns with the core values.
• Leaders frequently share core values stories about their employees, which become part of the company lore.

At the end of the day, core values aren’t just things you say to feel good about yourself – they are behavioral guides. True core values are lived, influencing decisions and actions at every level of the organization. In organizations with strong values, these values often remove the need for many rules, as people feel more empowered when emulating inspiring, resonant principles, rather than following a litany of rules.

When properly defines and lived, organizational core values become a powerful tool for guiding behavior, fostering a positive culture, and driving the organization towards its goals.

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El artículo resonó en mi porque definitivamente da una guía muy importante con respecto a este fundamental tema de los valores en las empresas e, insisto, lo que deben lograr si están bien definidos para hacer que todos en las organización los vivan. Les dejo el enlace para que lean el original:

https://robertglazer.substack.com/p/friday-forward-company-core-values?utm_source=publication-search